Content & Branding

Creating A Brand Personality.

A non-profit needed help in creating content for their homepage to improve the overall user experience and drive more donations to their site. They provided a wireframe of the homepage and tasked me with adding content according to their specifications and that matched their company values.

To help me create and maintain a brand personality, I used a personality table to determine and stay consistent with the personality of the brand. To better explain to the client the reasoning into making the table I provided an explanation of my decisions. After getting approval on the tone and personality of the brand I took the wireframe they provided and updated it to be a medium-fidelity wireframe with content that matched the brand and conveyed the personality that they wanted.