Website Audit

Improving an e-commerce t-shirt website.

The client wanted to know what changes they should consider making on their site to make it look and function better for their customers. The task was to focus on all design elements and user flows of the site and to ensure the site was converting visitors.

Their main goal was simply to sell more products and the site needed to be easy and fast in letting its customers complete that goal. To evaluate and document if the site was indeed meeting that goal, I analyzed and described each design feature and its purpose (layout, color, typography, organization). After evaluating the site’s entire and overall design I was able to list its strengths, weaknesses and provide recommendations.